How To Write a Description That Sells
Copy and paste is out! Stay on top of your game by writing a good description.
By oangledes183
• 1 year ago People are scanning your listing before they find it interesting and continue on reading. Capture their attention with these simple rules:
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Keep it between 80-150 words in length. Short and concise is the key.
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Special characters are allowed such as $,''-.!:;&/?@%()#:)+.
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Ideally restrict to numerical input with a maximum of 6 consecutive digits (including those separated by special characters and spacing), e.g. MYR 2.5M instead of MYR 2,500,000.
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Break up your text into smaller paragraphs and make it easier for property seekers.
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Storytelling, alongside the photos, property seekers can easily imagine the property space.
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A good listing follows a certain order and has the right “flow” to it:
a. Condition about the unit- Talk about the renovation, views, facing direction, furnishing and fitting etc. Remember to list all new or upgraded appliances that come along in the unit.
b. Building facilities- Common areas like swimming pool, gym, recreational hall, security etc.
c. Nearby amenities- Area status, nearby amenities and area development affect the value of the property, do talk about the nearby supermarket, malls, schools etc.
d. Transportation- Distance to highways, public transportation, road development etc.
Tips: Do not write short forms or write a description in all capital letters, this looks unprofessional and gives a bad impression to property seekers.
Always check your description before proceeding to publish your listing. Good luck in staying on top of the game.
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