What is Turbo?
Find out how you can get 8X* more listing exposure.
By oangledes183
• 1 year ago What is Turbo?
Turbo is a new distinctive and superior feature, available for all listing. It is accessible by all agents via AgentNet using Ad Credits.
Turbo provides up to 8X more* listing exposure than a regular listing, with
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Extra-large desktop image carousel and cover photo.
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Top-ranking spot above Spotlight and regular listings.
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WhatsApp button on search results and ads-free listing details page to increase chances of enquiries.
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* Based on PropertyGuru internal data, comparing Turbo listings against regular listings.
What is the difference between Turbo and other listing types?
When is Turbo launched?
1 April 2022.
Can I use Turbo on my Spotlight listings?
Yes. You can upgrade your listing to Turbo. You will only need to top up the balance needed for Turbo on the same Spotlight listing. Turbo will then be activated for 7 days. Your Spotlight booking will cease immediately.
Example:
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Agent A has already activated Spotlight for 50 Ad Credits on Day 1.
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He wants to upgrade his listing to Turbo on Day 2.
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AgentNet will reflect that he only has to top up the balance of 57 Ad Credits* to Turbo.
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Calculation:
*100 Ad Credits - [ (6 days left / 7 days booking) x 50 Ad Credits] = 100 Ad Credits - 43 Ad Credits = 57 Ad Credits.
What is counted as a day when pro-rating the Ad Credits required to top-up?
The calculation will be done based on the number of hours the Spotlight listing has left.
Example:
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If Spotlight is activated on Monday at 3PM, and it is upgraded to Turbo on Tuesday at 2PM on the same listing, this means that Spotlight has been activated for 23 hours. This will be counted as a 1-day activation and has 6 days left. The agent will be required to top-up for Turbo for the remaining 6 days.
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What is the minimum Listing Quality Score required for Turbo?
Turbo listing needs to have a Listing Quality Score of 95% and more.
How many Ad Credits are required for each Turbo booking?
The amount of Ad Credits needed to Turbo or repost a Turbo listing will be calculated by Dynamic Pricing which takes into account competition and listing supply by property type, location and the number of Turbo listings. This means the Ad Credits required changes with market conditions, to deliver maximum value for each listing.
To know how many Ad Credits is required to Turbo your listing, simply go to AgentNet > Listings. The Ad Credit quantity will be displayed next to your selected listing.
How long does each Turbo booking last?
Each Turbo booking lasts for 7 days.
Can I activate Turbo for my listing via AgentNet app?
Yes, Turbo is available via AgentNet app.
Is Turbo available for Commercial Listings?
Yes, it is available for ALL listings, including Commercial.
As each Turbo listing occupies more space on the search results page, would this reduce the number of listings displayed per page (desktop view)?
The number of listings displayed on each search results page remains the same.
When should I decide to use Spotlight or Turbo?
To ensure you to get the maximum exposure, we encourage Turbo for you to stay on top of the page.
Refer to the listing card differentiation of listing type.
Is Turbo better than iProperty PRO’s Premium Listing in terms of exposure?
These are two very different products offering for two groups of audiences in each platforms where PropertyGuru and iProperty’ audience overlapped is only at 10%.
For general enquiries, please reach out to our Customer Service at the following:
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Phone: +603 - 6419 5188 (Mon - Fri 9am - 6pm, closed on PH)
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For technical assistance, please message us via WhatsApp at +60 17 943 9107
(Mon - Fri 9am - 9pm, closed on PH) (no phone call, message only) and we will get back to you within 1 working day.
