iProperty Platform Updates
By pamelaqiuxuan
• 4 weeks ago What’s Changing?
Previously, Dynamic Pricing applied only when you Create Listings and Upgrade Listings. From 1 April 2026, it will also apply to Readvertise Listings to ensure consistent and up to date pricing across all listing actions.
Why is Dynamic Pricing being extended to readvertise listings?
This update helps to reflect real-time market demand more accurately, ensure fair and consistent pricing across listings and align readvertise listings create listings and upgrade listings pricing logic.
Will readvertising cost more after 1 April 2026?
Not necessarily. The price depends on market conditions at the time of readvertising. It may increase, decrease, or remain the same depending on market demand and listing supply.
How will Dynamic Pricing affect my readvertise listings?
There is no known maximum cap on the amount of Ad Credits needed for your readvertise listings. Dynamic Pricing will ensure the Credit amount varies within a reasonable range.
How is Dynamic Pricing for readvertising calculated?
The price is based on factors such as:
-
- - Market demand for similar properties
- - Location and property type
- - Listing activities and competitiveness
Will I see the same amount of Ad Credits required to readvertise a similar listing as my colleague?
It depends on the prevailing market conditions (demand and supply) at the time when the agent readvertise his/her listing. Hence if both agents readvertise a listing in the same condo for the same use (e.g.sale or rent) at different times, then they might encounter differences in Ad Credits. The differences in Ad Credits could be attributed to the prevailing market conditions at the time when the listings are posted.
What will happen if there is a change of Ad Credit amount when I am in the middle of readvertising a listing?
A prompt will surface to inform the agent should such occur, and agent will need to restart the readvertise listing selection.
Upgrade Listing Duration Update
What’s Changing?
From 30 April 2026, Upgrade Listing Duration will transition to 7 days affecting Premium Plus and Premium, meanwhile Featured Listing’s 7 days option will maintain and 28 days option will be removed.
Why is the duration transitioning to 7 days?
We’re updating the upgrade listing duration to 7 days to improve flexibility in managing listing visibility and enabling more frequent optimization of listing exposure.
Will the price change?
Pricing will be aligned with the new 7-day duration structure.
What happens to my existing upgrades purchased before 30 April 2026?
Any 28 days upgrades purchased before 30 April 2026 will continue running. After 30 April 2026, all 28 days upgrades will expire, however all 7 days upgrades will remain unchanged.
What will happen to my auto renewals?
All 28 days auto renewals for Premium Plus & Premium will stop on 30 April 2026 and will no longer exist.
How will this impact my credits?
The way your credits are deducted will change in stages:
From now until 1 April 2026: Upgrades with 28-day or 7-day duration will continue to deduct from Featured Credits, as usual.
From 1 April 2026 onwards: Upgrades with 28-day or 7-day duration will deduct from the newly converted Ad Credits.
From 30 April 2026 onwards: All upgrades will be available only in the 7-day duration and will deduct from the newly converted Ad Credits.
Do I need to take any action now?
No action is needed. The update will apply automatically on 30 April 2026.
Area & Condo Specialist Sunset
What’s Changing?
Area & Condo Specialist feature will sunset from the iProperty PRO platform effective 30 May 2026 11:59PM. After this, agents will no longer be able to book Area & Condo Specialist packages.
Why is Area & Condo Specialist being removed?
We’re shifting our focus to product features that deliver stronger results and visibility for your business.
What happens to my Area & Condo Specialist bookings after 30 May 2026?
Any bookings made on or before 30 May 2026, 11:59 PM will remain live and visible on the iProperty consumer site until 30 June 2026, or until their original expiry date—whichever comes first.
Can I still extend my existing bookings for Area & Condo Specialist before it sunsets?
Yes, you may extend your existing bookings until 30 May 2026, 11:59PM. After that, the option to extend will no longer be available.
Will there be a new product available similar to Area & Condo Specialist?
We’re continually enhancing the iProperty platform. While there isn’t a direct replacement for this feature at the moment, we’ll continue to keep you informed about upcoming product launches. Please stay tuned to our Agent News pages for the latest updates and announcements.
Will I still be able to receive leads from my Area & Condo Specialist bookings after 30 May 2026?
Yes. If your Area & Booking Specialist booking is still active, you will continue to receive leads from it. The booking will remain visible on the iProperty site until 30 June 2026 or until it reaches its expiry date, whichever comes first.
Refunds will be processed for any Area & Condo Specialist bookings extending beyond 30 June 2026. The refund will be issued in the form of Ad Credits, calculated based on the balance of active listing days after 30 June 2026.
How does this impact me as an agent?
Area & Condo Specialist will remain available until 30 May 2026, giving you time to use it strategically. After 30 May 2026 11:59PM, you can explore existing features to boost your visibility and generate leads such as Premium Listing+ and Featured Listing.
